The Concept of Trademark Registration to Familiarize Yourself With.
Every business has a brand image that helps it to be identifiable by their clients, and this is what we refer to as the trademark of the business. Your mark needs to be unique to and not anything similar to what your competitors have their brand. The trademark can be a symbol, phrase, words or a mixture of whatever pleases you.
The trademark protects your intellectual property which in this case is your brand. It is advisable to register your trademark as it gives you only the right to use the mark and if anyone claims to own the trademark yet they have not registered it then you can sue them for impersonation.
When you are planning to register your trademark, it is advisable to hire a trademark attorney to help you out with the registration process. The advantage of hiring a trademark lawyer is to ease the registration process as they have experience in such matters and they know what is required to pass the registration process. If you don’t know any trademark lawyer to hire, you can search the online directory for recommendations. If you feel like you can’t afford to pay for the attorney fees to get help with the registration process, you can search for lawyers that offer the services free or at a small charge for small business, or you can use the federal registration portal to get more guidelines on successful trademark registration.
It is advisable to have an idea of what you would like your trademark to look like before going for the registration. The trademark should be related to the type of business that you run such that if someone sees it, he/she will know what your company deals with. The other thing is to search through the federal portal to see if the trademark has been used already by another business or not. To avoid going back and forth for the search if you happen to find that it has been used is to have several ideas and search them all and use the one that has not been used before.
For your trademark to be registered, it must pass the set regulations of being legally protectable and registrable and to ascertain that your mark can pass the test, you can ask your lawyer or check the guideline available online. One qualification that your mark should pass is being a strong mark such that it doesn’t look like others and it is as a mark that is relatable.
You can choose to fill your trademark registration online at the federal online portal or by getting hard copies of the application form. Once you follow all the requirements of the trademark registration, you should pay the fees and wait for the results. It is important to note that the registration fees are not refundable regardless of the status of the application process.