The Use of Social Media for Marketing in the Automotive Industry
Today, there have been a lot of changes in the way people communicate. When the internet was introduced in our lives, social media has become a great part of human communication. This is why social media continues to generate interest in any form of business including the automotive business.
The aim of automotive social media, which is an auto dealership’s marketing strategy is to see more cars and gain more profit. The most used social media sites in businesses are facebook , twitter, YouTube and instagram so it is important to make an account in these sites. In social media sites, it is possible to advertise your brand and communicate with your potential customers, making it more accessible to people. You can also receive feedback regarding your business. if someone makes a negative comment about your cars, then you also have an opportunity to answer and explain thing better to them.
There are many brands today using automotive social media. They spend a lot of their marketing dollars on digital and social media. They post thousands of videos, twitter messages and social networking impressions on social media campaigns.
Their social media campaigns have led a lot of people to watch their YouTube videos, read twitter messages and check out their latest brand through instaram photos and people have asked to be included in their notifications and updates. So now these auto dealership s are using social media to advertise their products.
If your auto dealership has announcements, advertisements, trivial, sales and discounts for customers, then you can use twitter tweets to announce these. Twitter and other social media sites are not being used by popular brand dealerships in order to let people know about their new model releases. Social media sites are also used to promote new brands like giving a competition to potential customers by having the brand new model as the prize of the competition. Those who wished to join he competition were asked to write a tweet using the correct hashtag, and the more tweets you write , the more chances of winning the car. This strategy uses automotive social media to attract many customer.
You can build your own local community fan page in facebook and if you get enough likes then you will be known to more customers. By posting ads and photos many people will notice and be interested in your ads and promotions.
another way of communicating and attracting the curiosity of your potential customers is to post YouTube videos on your latest car models and other great car models that you have. Videos are posted free in YouTube and the reason why it is less expensive compared to TV and radio advertising. The same holds true of Instagram, where you can post photos of your latest models which customers can easily see and like.